Get your LinkedIn Signal Playbook
3 LinkedIn campaign ideas built on your own targeting: the buyers to go after, the signal that says they're ready to talk now, an easy-yes offer, and the exact messages to send. In your inbox in about 15 minutes.
- 1Who to target, and the signal that says they're ready nowThree groups of buyers, each with a public signal on LinkedIn that shows they need what you sell.
- 2Easy-yes offers that start sales conversationsSomething useful you can give away, so saying yes costs them nothing.
- 3The messages to sendA connection request and follow-ups, in order, ready to copy.
Want to see one first? Open a sample playbook (made for a sample finance firm).
Why a signal changes the reply
A cold message to a stranger gets ignored. A message that mentions something they just did, like raising money, hiring or posting about a problem, reads like you were paying attention. Your playbook is built around those moments.
Buyer groups picked from what your website says you sell, not a generic list.
A public LinkedIn signal for each group, so you reach them when they have a reason to talk.
Messages that open with their signal and offer something useful first.