Founding Beta Launch · Only 20 seats available

Your LinkedIn marketing agent. In Slack.

Get a specialist AI employee to run your LinkedIn marketing from Slack. It’s like having a world-class LinkedIn expert on your team, one who never sleeps, never forgets a lead and never needs the same brief twice.

Growlancer is rated Excellent, 4.6/5 on Trustpilot
Now try it yourself

The workspace from the film. Click around.

Pick a channel, or switch to the agency view. It’s the same example workspace, Pardalote Safety.

Pardalote Safety
Channels
Direct messages
Example workspace
Example workspace · Pardalote Safety# campaign-setup

Right now, your LinkedIn outbound runs one of four ways

  1. Custom systemExpensive, keeps breaking
  2. By hand1 hour per lead
  3. An agencyBig invoice, few meetings
  4. Your agencyMore tools, another hire

Lance fixes all four.

Built on the engine behind 3,200 booked calls.

Lance works the buyers who are hiring for the problem you solve, just changed roles and need a win, or commented on a competitor this week.

Join the waitlist

Your whole LinkedIn marketing department, inside your Slack.

Send Lance a message or a voice note. He handles the strategy, research, copy, campaigns and replies, and brings every send back to you for a tap. Everyone on your team sees all of it.

Result: 30 calls booked, money back
“I was struggling to get consistent output. Since we started working with Colin that’s fixed. We booked 30 calls and made all our money back.”
Jan Van MusscherFounder, ColdAgency · Growlancer client
Slack channel #campaign-setup in an example workspace: Mei sends a voice note, and Lance replies with the whole department’s plan (strategy, research, copy, campaigns and replies), approved by Mei before anything goes out.
What Lance does

3 jobs he takes off your plate

Runs your
campaigns.

Creates and manages your LinkedIn campaigns.

Tell him who to go after, in a sentence or a voice note. He builds the list from live buying signals, writes the messages, launches on your tap and keeps every campaign topped up.

Lance posts in Slack that Mei approved a new campaign: 186 buyers found and 41 showing a signal, with first invites going out at 9:00 AM tomorrow.

Works your
pipeline.

Helps you work every lead.

Every LinkedIn reply lands in Slack with a draft attached. He tracks who’s warm, who’s gone quiet and who’s owed a follow-up, so no lead slips through.

Pipeline board with 3 columns: Ari P. warm with a draft ready, Jo T. gone quiet and due a follow-up, and Dana R. booked for Tuesday at 10:00 AM.

Your second
brain.

Learns your company, your leads and your market.

He remembers every correction and every conversation, and he doesn’t wait to be asked. He spots new buyers, fresh reasons to follow up and old deals worth reopening.

Lance posts 3 moves he found overnight without being asked: reopen Jo T., reconnect with Sam K. and re-engage Kai W., next to a note that he has learned 14 rules from your edits.
Specialist, not generalist

ChatGPT can write a message.
Lance runs the whole campaign.

To get outbound out of a generalist AI, someone has to wire up a lead database, a signal feed, enrichment, a sender and an inbox, then prompt it all into working. Lance arrives with all of it built, pre-trained on hundreds of winning LinkedIn campaigns across every B2B niche, and runs it from Slack.

Generalist AIChatGPT · Claude · Codex · AI agents

LanceSpecialist in LinkedIn marketing

How it works

The Signal Loop. Five steps, all in Slack.

Tell Lance who you sell to once. From there your existing team runs agency-grade outbound in under ten minutes a day, without ever leaving Slack.

  1. Context

    Tell him who you sell to, once per company.

  2. Signal

    He finds who’s in buying mode right now.

  3. List

    He shows you every name first.

  4. Words

    He writes each opener from real research.

  5. Tap

    You approve, the messages go out, and replies come back to Slack.

Every edit you make becomes a rule. That’s the Signal Loop.

What it looks like in Slack

Mei pastes her LinkedIn URL in Slack and Lance replies with a first draft of her ideal buyer, offer and tone.

Context: drop in your LinkedIn URL

Lance reads your profile and your site, then drafts your ideal buyer and your offer for you to correct.

Lance posts the first list, 186 buyers found and 41 showing a signal, with the first draft to Dana R. and an Approve all 41 button.

List: approve the first list

He builds the list from live signals and writes each opener from real research. You edit them, and he learns from every edit.

Lance brings Dana R.’s LinkedIn reply into Slack with his draft, the audit checklist attached, and Approve, Edit and Skip buttons.

Tap: run it from Slack

LinkedIn replies land in your channel with a draft attached. Approve, edit or skip, or just send Lance a voice note.

You stay in control

Nothing sends without your tap.

Lance drafts, you decide. Every first message, every reply and every change to a live campaign waits for someone on your team to approve it in Slack. And he’ll push back when a send looks like a mistake.

  • You approve, edit or skip every message before it goes
  • He sends from your own LinkedIn profiles, inside safe daily limits
  • He only reads the Slack channels you invite him to
How Lance keeps your account safe
Lance in Slack: drafts to Jo T. and Kai W. wait for a tap, and the message to Sam K. went out only after Mei approved it. Nothing goes out to LinkedIn until someone on the team approves it.
Client results

Their words, their numbers.

Growlancer clients on the outbound engine Lance runs on.

Rated Excellent, 4.6/5 from 17 reviews on Trustpilot
10–30 leads a month, closing 35%
“Everything changed when we started implementing Colin’s LinkedIn system. We are now booking 10–30 leads each month from LinkedIn and closing 35% of them.”
Nick VerityCEO, Cleverly. Runs a LinkedIn lead-gen agency himself
$300,000 earned
“We earned over $300,000 through LinkedIn while working with Growlancer over a 10-month period... booking more sales calls than I could count along the way.”
Michael AlexanderUS · via Trustpilot
2–3 targeted conversations a week
“Growlancer’s content & outreach sequences consistently generate 2‑3 highly targeted sales conversations each week. Their input on positioning has been super helpful in differentiating us from competitors.”
Alan Brian DardicIL · via Trustpilot
How to get it

Every plan does the whole job.
Pick by how many companies you sell for.

Every plan finds unlimited leads, checks for buying signals every day and comes with your outbound workflow built. Plans differ in 2 things: how many companies Lance sells for, and how many LinkedIn profiles he sends from.

Founding beta

B2B

For 1 company selling its own offer, with outbound run by a founder or an in‑house sales team.

1 company · up to 5 LinkedIn profiles*
Join the waitlist

What’s included

  • Unlimited lead sourcing and daily buying‑signal sweeps
  • Your outbound workflow comes built around your offer: who to target, which signals count, what to say and when to follow up. No Clay tables to build
  • Lance works in your company’s Slack, and your whole team can join at no per‑person fee
  • Set up from your LinkedIn URL and website. Lance drafts your ideal buyer and offer for you to correct
  • Every lead researched and scored, then messaged 1‑to‑1. You tap Run before any campaign starts
  • Replies drafted in your voice for your approval. When a lead shows interest, you get their verified contact details
  • Correct a draft once and Lance keeps it as a rule

Agency

For agencies running LinkedIn outbound for their clients.

Up to 10 clients · a shared pool of LinkedIn profiles*
Join the waitlist

Everything in B2B, plus

  • A separate setup for each client, up to 10 in the founding beta*, with its own offer, voice, rules and leads
  • Unlimited leads and signals for every client, not 1 credit allowance split between them
  • Onboard a new client from their LinkedIn URL and website, with their buyer and offer drafted for you to correct
  • Add a client without adding tools: no new Clay workbook, Apollo seat or signal tool
  • Every client’s replies drafted in that client’s voice, ready for your team to approve

Unlimited

For agencies past 10 clients, or teams sending from more than 5 profiles.

No cap on clients or LinkedIn profiles
Join the waitlist

Everything in Agency, plus

  • No cap on clients or companies: run your own outbound and your clients’ side by side
  • No cap on LinkedIn profiles, each one kept inside LinkedIn’s safe daily limits
  • A setup call with the Growlancer team to size your profiles and clients

Every plan includes

  • Unlimited leads and signals
  • One flat subscription instead of four
  • Your whole team in Slack, no per‑person fee
  • Nothing sends until you tap Run
  • A Growlancer human in your channel for your first 60 days

The founding membership offer goes to the waitlist first.

Lance replaces your lead data, enrichment, signal tool and AI SDR, and the developer you’d pay to wire them together and keep them running.

*Founding beta numbers, not final. Final limits go to the waitlist with the founding membership offer.

Your questions

FAQ

The four questions from the film come first.

Join the waitlist
Isn’t this just another subscription on top of what I already pay?

No. Lance doesn’t add cost, he removes it. Today you’re paying for lead data, enrichment, signals and maybe an AI SDR. Lance has all of it built in, so for LinkedIn outbound it’s one flat subscription instead of four.

Will this get my profile banned?

Short answer: no. There’s a human in the loop for every decision. Nothing sends until someone on your team taps Run, sending stays inside safe daily limits for each profile, and Lance flags a send that looks like a mistake before it goes.

Won’t it read like AI? My market will spot that a mile off.

Merge-field messages read like that. They only personalise the greeting. Lance personalises the reason you’re writing, from real research on each lead. The test: swap another company’s name into any line he wrote. If it still works, it was never personal.

Do I need to hire a GTM engineer to run this?

No. Lance is the GTM engineer. You, or anyone on your team with basic marketing skills, can run it in under ten minutes a day, all from Slack.

What is Lance, exactly?

Lance is a specialist AI employee for LinkedIn marketing. He lives in your Slack and runs your outbound end to end: finding buyers, building campaigns, drafting every message and reply, and spotting the next move. Your team approves every send from Slack.

What does Lance need from me to start?

Your LinkedIn URL, your website, a Slack workspace and the LinkedIn profiles you’ll send from. Lance drafts your ideal buyer and your offer from those, you correct the draft, and he builds the first list.

Founding Beta Launch · Only 20 seats available

Ready for Lance to fill your calendar?

For one company or twenty clients. Join the waitlist and get the founding membership offer at launch. 3 quick questions, under a minute.

You’ll get an email today, and a personal note from Colin when your seat’s ready.