Get a specialist AI employee to run your LinkedIn marketing from Slack. It’s like having a world-class LinkedIn expert on your team, one who never sleeps, never forgets a lead and never needs the same brief twice.
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Example workspace · Pardalote Safety# campaign-setup
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Right now, your LinkedIn outbound runs one of four ways
Custom systemExpensive, keeps breaking
By hand1 hour per lead
An agencyBig invoice, few meetings
Your agencyMore tools, another hire
Lance fixes all four.
Built on the engine behind 3,200 booked calls.
HiringNew roleCompetitor postLLance
Lance works the buyers who are hiring for the problem you solve, just changed roles and need a win, or commented on a competitor this week.Lance works the buyers who are hiring for the problem you solve.just changed roles and need a win.commented on a competitor this week.
Your whole LinkedIn marketing department, inside your Slack.
Send Lance a message or a voice note. He handles the strategy, research, copy, campaigns and replies, and brings every send back to you for a tap. Everyone on your team sees all of it.
Result: 30 calls booked, money back
“I was struggling to get consistent output. Since we started working with Colin that’s fixed. We booked 30 calls and made all our money back.”
Tell him who to go after, in a sentence or a voice note. He builds the list from live buying signals, writes the messages, launches on your tap and keeps every campaign topped up.
Works your pipeline.
Helps you work every lead.
Every LinkedIn reply lands in Slack with a draft attached. He tracks who’s warm, who’s gone quiet and who’s owed a follow-up, so no lead slips through.
Your second brain.
Learns your company, your leads and your market.
He remembers every correction and every conversation, and he doesn’t wait to be asked. He spots new buyers, fresh reasons to follow up and old deals worth reopening.
ChatGPT can write a message. Lance runs the whole campaign.
To get outbound out of a generalist AI, someone has to wire up a lead database, a signal feed, enrichment, a sender and an inbox, then prompt it all into working. Lance arrives with all of it built, pre-trained on hundreds of winning LinkedIn campaigns across every B2B niche, and runs it from Slack.
Generalist AIChatGPT · Claude · Codex · AI agents
LLanceSpecialist in LinkedIn marketing
How it works
The Signal Loop. Five steps, all in Slack.
Tell Lance who you sell to once. From there your existing team runs agency-grade outbound in under ten minutes a day, without ever leaving Slack.
1Context
Tell him who you sell to, once per company.
2Signal
He finds who’s in buying mode right now.
3List
He shows you every name first.
4Words
He writes each opener from real research.
5Tap
You approve, the messages go out, and replies come back to Slack.
Every edit you make becomes a rule. That’s the Signal Loop.
What it looks like in Slack
1Context: drop in your LinkedIn URL
Lance reads your profile and your site, then drafts your ideal buyer and your offer for you to correct.
3List: approve the first list
He builds the list from live signals and writes each opener from real research. You edit them, and he learns from every edit.
5Tap: run it from Slack
LinkedIn replies land in your channel with a draft attached. Approve, edit or skip, or just send Lance a voice note.
Lance drafts, you decide. Every first message, every reply and every change to a live campaign waits for someone on your team to approve it in Slack. And he’ll push back when a send looks like a mistake.
You approve, edit or skip every message before it goes
He sends from your own LinkedIn profiles, inside safe daily limits
He only reads the Slack channels you invite him to
“Everything changed when we started implementing Colin’s LinkedIn system. We are now booking 10–30 leads each month from LinkedIn and closing 35% of them.”
Nick VerityCEO, Cleverly. Runs a LinkedIn lead-gen agency himself$300,000 earned
“We earned over $300,000 through LinkedIn while working with Growlancer over a 10-month period... booking more sales calls than I could count along the way.”
MAMichael AlexanderUS · via Trustpilot2–3 targeted conversations a week
“Growlancer’s content & outreach sequences consistently generate 2‑3 highly targeted sales conversations each week. Their input on positioning has been super helpful in differentiating us from competitors.”
Every plan does the whole job. Pick by how many companies you sell for.
Every plan finds unlimited leads, checks for buying signals every day and comes with your outbound workflow built. Plans differ in 2 things: how many companies Lance sells for, and how many LinkedIn profiles he sends from.
Founding beta
B2B
For 1 company selling its own offer, with outbound run by a founder or an in‑house sales team.
Isn’t this just another subscription on top of what I already pay?
No. Lance doesn’t add cost, he removes it. Today you’re paying for lead data, enrichment, signals and maybe an AI SDR. Lance has all of it built in, so for LinkedIn outbound it’s one flat subscription instead of four.
Will this get my profile banned?
Short answer: no. There’s a human in the loop for every decision. Nothing sends until someone on your team taps Run, sending stays inside safe daily limits for each profile, and Lance flags a send that looks like a mistake before it goes.
Won’t it read like AI? My market will spot that a mile off.
Merge-field messages read like that. They only personalise the greeting. Lance personalises the reason you’re writing, from real research on each lead. The test: swap another company’s name into any line he wrote. If it still works, it was never personal.
Do I need to hire a GTM engineer to run this?
No. Lance is the GTM engineer. You, or anyone on your team with basic marketing skills, can run it in under ten minutes a day, all from Slack.
What is Lance, exactly?
Lance is a specialist AI employee for LinkedIn marketing. He lives in your Slack and runs your outbound end to end: finding buyers, building campaigns, drafting every message and reply, and spotting the next move. Your team approves every send from Slack.
What does Lance need from me to start?
Your LinkedIn URL, your website, a Slack workspace and the LinkedIn profiles you’ll send from. Lance drafts your ideal buyer and your offer from those, you correct the draft, and he builds the first list.
Which LinkedIn accounts does he send from?
Your own profiles, or your team’s. Buyers reply to people, not brands. You connect each profile once during setup.
I run campaigns for clients. Does it work for agencies?
Yes. Lance onboards each new client, works every client’s LinkedIn replies from a single queue in that client’s voice, flags the clients at risk of churning and drafts their reports. Each client’s rules stay with that client.
Can I really run it with voice notes?
Yes. Send Lance a voice note in Slack the way you’d brief a teammate, and he works from it: a new campaign, a change to one, or a question about what’s working.
How does Lance learn our voice?
From your website, your profile and every edit you make. Correct a draft once and it becomes a rule he keeps in every thread after.
What does it cost?
There are 3 plans: B2B for 1 company, Agency for up to 10 clients, and Unlimited with no cap on clients or LinkedIn profiles. Each is one flat subscription with unlimited leads and signals built in, so the price doesn’t climb as you use it. Prefer a specific frontier AI model? You can connect your own account for it during setup. The founding membership offer goes to the waitlist first.
Founding Beta Launch · Only 20 seats available
Ready for Lance to fill your calendar?
For one company or twenty clients. Join the waitlist and get the founding membership offer at launch. 3 quick questions, under a minute.