- We ran this for
- A UK sales & GTM recruitment firm placing AEs and sales leaders into B2B SaaS, AI and fintech
- We messaged
- Sales leaders under 90 days into a new seat at UK & US SaaS and fintech firms, 21–500 staff
A leader still in their first quarter is the person about to build out their team. Miss that window and the seats are filled.
The offer was a specific person with two numbers attached, written sales-leader to sales-leader. Not a call, not a capability deck.
Hey [name], great to connect!
Saw you've been leading factoring sales at [a US freight-tech platform] for the last year or so1.
I have a Senior AE who I've been speaking with who'd be a strong fit for what [they] are likely hiring next. They closed a $500k deal with a Tier 1 Bank for a Series D Dev-Tooling business and hit 115% of quota in their first year2.
If a new Senior AE is on the cards in the next 90 days, want me to send the profile?3
Happy to chat. I happen to be hiring for an enterprise level AE currently. Fully remote.
Do you have time for a call tomorrow between 9am and 11am PST?
I do. 9am PST works good.
What it proves. Target the moment, not the job title. A leader 90 days into a new seat has a problem they didn't have last quarter — and one specific candidate beats any pitch about your process.


